Welcome to the world of corporate gifts. In the last few years "corporate gifts” have gained momentum and are now true marketing mechanisms. The main aim of corporate gifts is to strengthen and develop personal and working relationships between those who give and those who receive.

Great potential is born from the ability of a company to manage the “relationship” between all involved, providing a competitive edge. Within this philosophy, the traditional “corporate gift” takes on a brand new role in marketing strategies. Facing this new challenge is not easy. We must develop the important resource of the “value of relationships”, seen as a tangible asset with three fundamental elements: brand, product and relationship. In this way "corporate gifts" become a company’s communication tool and a means of "client satisfaction". We transform every message, making it tangible, visible and personalised thanks to the use of powerful, versatile messages: a high end gift.

For more than a decade the Eureka Group has been a part of the world of premiums on every level, creating and delivering high quality corporate gifts. Today, Eureka Manifolds Concept Sdn. Bhd. (EMC) initially incorporated as Eureka Idea Sdn. Bhd. in 1990 is the Centre of Branded Merchandise, a leader in the corporate gifts industry which offers a broad portfolio of products.

With the support of highly reputable principals and a worldwide network of suppliers, we are driven by our vision to be your No. 1 business partner by providing creative ideas and solutions to meet the demands and challenges of the ever changing market. The result, a truly lasting impression and remarkable experience that consistently exceed our customers expectations.

At Eureka, quality goes beyond products. Dedicated to customer service and satisfaction, Eureka aims not only to meet, but to exceed, customers' expectations. Our focus is towards the customer and we continuously improve to cater to customer expectations while providing them with the highest value. We are innovative and seek to help customers to achieve the expected performance with each and every product that we have to introduce. We believe in nurturing creativity, fostering initiatives and showing support to all our employees by providing them with equal opportunities to succeed.

For those with a flair and taste for exclusive works of craft - a true gift often underlines the value of a business relationship and the true expression of appreciation. Gifts praise and motivate, they recognize, reward and are ambassadors of recognition and gratitude. Made by master craftsmen with meticulous care, they are recognized as design icons all over the world, representing values that withstand the passing of time.

To maximize one's brand extension success rates, many companies seek to form strategic alliances with Branded Merchandise whose equally established reputation in the market might proved decisive. It helps usage extension and has now become commonplace. It also helps to increase the premium consumers are willing to pay, makes the product or service more resistant to copying, or to combine the different perceived properties associated with these brands with a single product.

Eureka's main objective is to make available “exclusive" ranges that combine the excellence of a luxury brand with high quality products. All these concepts have resulted in a company philosophy which we can summarise as: a gift with a high perceived value.